Modern Elements of Web Designing to Increase your Business.
Designing is the course of jotting the ideas, creatively organizing and implementing them, advised by certain principles for a specific purpose. Web designing is a similar process of creation, with the intention of presenting the content on electronic web pages that determine the structure, graphics, images, layout, color, text styles, etc which the end-users can access through the internet with the help of a web browser.
MODERN ELEMENTS OF WEB DESIGNING
Web designing also uses the same visual elements as any designing concept:
This might sound stupid, but the color scheme of the website matters a lot in the modern-day designing patterns. Also, the number of colors you use in the website design is an important aspect. Using too many colors makes the website looks unattractive. The modern designing patterns suggest using only 2-3 colors as the major color theme of the website.
Just as interior designers don’t stop once the walls are painted you also cannot stop once the color scheme, the layout is done. The users and visitors want the information quickly. They are not going to spend hours on one website. So make sure the content is powerful and to the point. Communicating clear is critical.
Good navigation is more than just the main menu in the header. For long, scroll-heavy, for example, one may want to include directional arrows that help the user through each section. Most sites take the benefit by adding a sticky “Back to Top” button that quickly delivers users to the top of the page. Never ignore the footer navigation menu. Users scroll farther than anyone’s expectations. Some businesses even have up to 50% conversions with an optimized footer.
Optimizing the website’s speed is an imperative design element that can’t be ignored. With today’s advanced technology, people expect everything to load at once, and if not loaded then they will leave the page and visit another. As a business, no one wants that kind of the first impression on the user of the website. So keep in mind to optimize the website speed also.
The overall look of any website is, of course, an important aspect of web design. First impressions are important, so everyone wants to wow their users as soon as the website loads. Users take about only 50 milliseconds to make an opinion of a website/business which determines whether users will stay or leave the page. In simpler terms, your website should be simple, familiar, clean, intuitive and accessible.
The text on the website should be easily readable, which simply means the body should be at least 16 pixels. For headings and accents, using a complementary font is ideal. Make sure that there is plenty of contrast between text and background color of the website. Preferably it means a light color paired with a dark tone.
Working on the design does not mean ignore the SEO. The modern design elements can greatly improve the SEO of the website. Many of these are invisible to the eyes but are there in the backend coding of the website pages.
Social Media Integration
It is necessary for each website out there. Social media can be approached in a way that is suitable for your brand and products/services you offer. Social platforms like Instagram, Facebook, Twitter, etc. should come handy.
For increasing conversions, it is an effective way that is used by web designers. A call-to-action commonly known as CTA is used to generate leads and get conversions. It is in the form of an item, button or words. It helps to influence potential customers to take action on the website.
Don’t forget to prioritize user-experience and website optimization for the functionalities. Incorporate these 9 modern designing elements and you will end up creating a kick-ass website design that will help you generate leads, attract new visitors, conversion of potential customers into actual customers.