10 Tips for App Store Optimization (ASO) to Increase Search Ranking
App Store Optimization (ASO)
App Store Optimization (ASO) is best defined as a method that optimizes the mobile applications to reach the App Store Optimization (ASO) ultimate and final goal of receiving plenty of downloads and ultimately receiving a high-ranking on top-charted lists of applications in the specific area. Developing a Mobile Application is an interesting process, similarly, ASO is also interesting.
It can be compared to SEO, to know more about SEO you can go to our Blog. As SEO is used for the optimization of websites, similarly, ASO is used for the optimization of mobile applications. There are various trends also which can affect the ASO.
Here are certain tips on how you can increase the mobile app ranking:
Understand the Customer Needs
Be it any business in the world, understanding your customers and their needs become essential to survive in the market. So always make sure to ask these questions from yourself: What languages my customers use? Why do they need to download my app? Why they would search for my app? What is my USP? Etc. This is important as this enables you to see things from the customer’s point of view and get a deeper understanding of what they want and you have to offer.
Maximize the Keywords
When it comes to keywords, Google Play and App Store work differently. For ASO in the App Store, there is a 100-character field which includes title and the keywords which you include within these 100 characters.
For ASO in Google Play Store, there is a form that is similar to SEO. Rather than using keywords, it scans your application along with the description, and thus you are given 4000 characters to describe it in customer, normal language.
While developing the title, it becomes important to include keywords that you want to be packed within the customer’s first impression. Make use of difficult words for a title, to make it different from readability.
The description should always be developed keeping in mind the customer's point of view and thus should be compelling. Firstly, it is important that it is in an understandable and readable format for the customers.
Always remember to keep the description of the application updated according to any new changes and trends. This helps to ensure new features and updates etc are rightly displayed and advertised.
Include App Preview Video
Things that we see visually are the best memorized. Including an app preview video will increase the visuals and the audience will also remember the app that you are offering. In Google Play Store, you can add 1 Youtube video and in IOS, you can include 3 different videos.
Screenshots stand in creating the first impression of your app on the customers, so make sure these screenshots are of high-quality. Although screenshots may not help to increase the ranking but will serve as these are the visuals that will be remembered by the customers.
For IOS, one can upload 5 screenshots and for Android only 3 of the images will be shown in the gallery once the page loads.
Unique App Icon
Although the app icon will not directly affect the search ranking, still it is important because it lets you create your identity amongst the millions of applications that are being offered. It does not matter which store the app is located, it is always better to have a clean and clear icon with bright colors which conveys the purpose of properly. For Tips on How to Design a Logo/Icon, you can visit our blog for the same.
It is necessary to ensure that the application is working properly and at its best. Customer notices many things about the app that could be really faulty, and then they will surely give reviews about the same at various online platforms. So, make sure you consider all the reviews and make the application best.
Make sure that the app development company fixes all the issues that have been reported to avoid any future crashes.
App Store Analytics
There are endless ways to improve an app, but how much success you have been can be measured only with reliable feedback from analytics. This will also enable to improve the app. Analytics helps to know the valuable information like how long users are using it, the primary use of the app, where you need to work as in on what feature or where improvement is required as well as retention. It enables you to see where all improvement is required thus helping in overall profitability.
Changes are always welcomed by customers as nowadays everyone loves new things. Especially in applications new features, updates, etc are always looked after. One should be able to deliver an application that can be frequently updated, which makes the app more visible to the customers.
In addition, new updates also increase the opportunity for more positive reviews. While updating the application, don’t forget to ensure the Application Security.
Simply updating the app is not required; the changes made should also be required and welcomed by all.
ASO can be quiet tricky but it is very interesting and fruitful if you follow the above-mentioned tips, the results will be more profitable. Whether it is about creating the first impression on the audience of the app, or you want to know about the general performance of the app, ASO allows you to perform everything listed above and more than that.