ALL About SEO | Beginners Guide to Search Engine Optimization.
Search Engine Optimization (SEO) has become essential for survival of any website or webpage in this digital world. From a salon to a big IT company, from a nearby store to a place far off people first search or google everything and then decide their next action regarding the same. Therefore, it becomes vital for your website or your business to appear in those search results. SEO has become important because people search anything and everything. They search because they want to accomplish task, they want to know about something. It is no longer that users want exactly the words that they have types in the search box. They are looking for an answer to their problems.
WHAT IS SEO???
Not only having a website or a digital presence helps you to get at top of the search results. It is a set of rules for optimizing you website for search engines and improves your search engine rankings. It is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate. It can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
STAGES OF SEO
Keyword research is a method that search engine optimization (SEO) professionals implements to find or research for alternative words/keywords, combination of words that people type while looking for something of same subject on search engines. SEO experts to attain a better ranking in the search results also look for additional keywords for the same subject. Once they get niche keywords, then they find similar words to expand the search results.
There are many keyword research tools online which helps you to find the relevant keywords for the optimization. One can use these tools to get better results. The procedure of keyword research involves a lot of brainstorming along with usage of online tools. Optimization of the website and backlinks for the most relevant keywords is very much essential to get best SEO results. One should always look for keywords that have low competition and high search results which will enable better ranking.
Using keywords with high competition and low search result will get you nowhere in the list. Also using relevant keywords is very important as google keeps a check on that whether the keywords that are being used are relevant for the website or not. If it finds that the keywords are not relevant then it will not show your website on top. Keyword stuffing is also not advisable for a good SEO.
Tips for good SEO:
• Look for relevant keywords
• Use online tools
• Optimization of backlinks is must
• Keywords with low competition and high search results is advisable
• Avoid keyword stuffing
ANALYZING THE COMPETITION
Competitors in any business play a crucial role in determining your growth. So to have knowledge of what your competitors are using and how is must? Start from finding out who all are your competitors. This can be done by taking your target keywords and searching it and whosoever comes on top whether from your business or not are your competitors.
After knowing your competition, next step is to see what the keywords that they are targeting are. This can be even done through online tools available. After knowing the keywords, next step is to analyses everything that your competitors are doing or not doing. This analysis will help you to pen down the things that you should be doing for your SEO work.
The analysis includes:
• Analyze Their Site Optimization
• Content Analysis
• Analyze Their Design
• Analyze Their Google My Business Page
• Analyze Their Social Media
• Analyze Their Offline Strategies
• Analyze Their Backlinks
After the full and final analysis of the competitors you will have a rough blueprint of how you will proceed.
After the recent updates in the algorithms, google has become more intelligent and just adding the keywords in the website will not got you at the top. On- page optimization means optimizing your own website for better search results.
An ideal on-page optimization means:
• Having original and relevant content
• Count of target keywords should be good in content
• Have subject in title tag
• Include subject in URL
• User friendly
• Fast loading pages
• Provide unique content about a given subject
• All mobile /devices friendly
• External links
It refers to the techniques that one adopts other than optimizing their own website to get better ranking in the search results. It includes all other promotion methods that can be used to get better results of SEO, there are 3 types of links that includes:
1. Link-Building: The main aim of link-building is to secure a link of your website or webpage on some other website.
2. Social-Medial Marketing: It plays a crucial role in making your presence strong rather than your website.
3. Social Bookmarking: It is a way creating bookmarks on the web which are known as tags so that people don’t have to save or store the pages links so they create bookmarks.
After all the above mentioned steps are complete then it is time to see what are the results, are they even noticeable ,are they getting you somewhere or there is no improvement. Evaluation is done through the detailed analysis of the work done.
Once the evaluation is done, it calls for betterment. Now you know in which direction to move, whether to keep the same strategy or to plan all again a new one which ultimately enables better results.
All the above mentioned steps are very much crucial in getting a better ranking.